Your question: What is a Facebook event pixel?

The Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion).

What is Event pixel?

Event Pixel Overview

Events are configurable by the user and can be used to understand user interactions on the page as well as building and targeting against a particular audience that interacts with the page in specific ways.

How does Facebook track events in pixels?

Track an Event Using a URL

If you want to choose which pixel event to fire when the page loads, click Track a URL. From the drop-down menu, select the event you want to track (Add to Cart or Initiate Checkout, for example). Then click Confirm.

What are Facebook conversion events?

When you create a new ad set, you’ll be asked to choose a conversion to optimise for. This means that Facebook will try to show the ads in that ad set to the people most likely to complete that conversion event. When you click the conversion event drop-down box you’ll see a list of conversion events.

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How do I change the pixels of a Facebook event?

Open your Ads Manager and select all the campaigns you want to change. Click “Edit”, go on “Ads” and scroll down until you find the Tracking section. Select the NEW pixel and click Publish.

How much does Facebook Pixel cost?

Installing the Facebook pixel is totally free! Advertising on Facebook is not free, of course, but setting up the Facebook tracking pixel is free. The Facebook pixel will even save you money spent on advertising, as you can get more out of your ads.

How do I know if my Facebook pixel is working?

To check that the pixel is working, go to your website and load a page. Then head back to the “Pixels” tab in Ads Manager and in the top right next to details it should have a green dot and say when the pixel was last active. You can also use the Facebook Pixel Helper Chrome browser extension just to be sure.

What does conversion event mean?

A conversion event is an interaction that may span across different channels that characterize the visitor’s experience on your website. This experience has multiple layers, shapes, and forms – what type of content the visitor sees, clicks on, downloads, searches for, and so on.

Are Facebook pixels free?

So, does a Facebook pixel cost any money? No, it’s completely free to set up and install a Facebook pixel and you aren’t obligated to do any advertising with Facebook (this may of course change in the future).

Do I need a new Facebook pixel?

The only time you really need multiple Facebook Pixels is if you have websites with very different audiences. … Create a new Facebook Pixel and then make sure you select which Pixel you are using when you create the ad. If you do this, then you must use the Facebook Business Manager.

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How do you set up a pixel event?

To use the Event Setup Tool:

  1. Sign into your Ads Manager account.
  2. Select Events Manager in the main menu.
  3. Click the Data sources icon on the left side of the page.
  4. Select the pixel you’d like to use.
  5. Click Settings.
  6. Select Open Event Setup Tool under Event Setup.
  7. Enter your URL and click Open Website.