To add a call-to-action button in Ads Manager:
- Go to Ads Manager.
- Click Create.
- Choose a marketing objective and click Continue.
- Choose the audience, placements, budget and schedule for the ad and click Continue.
- Select the Facebook Page and Instagram account (optional) representing the ad.
NOTE: If you don’t see “+ Add a Button”, you may already have a button live. Facebook currently allows each page to have one button. If you need to make adjustments to this button, such as switch it from “Call Now” to “Shop Now”, hover over the button you have currently and select “Edit Button” to continue.
To add a CTA button, start on your Page. Below your Page’s cover photo, click Add a Button. You’ll see a Preview section at the top that shows what your button would look like. Select a button to see how it will look.
Companies like IBM, Apple, and Microsoft have more than one CTA button on their official Facebook page. It means CTA plays a vital role on the Facebook page. First of All, Select the Facebook page to add multiple CTA. Add any of the buttons mentioned above in the article and then go to page settings.
A call-to-action (CTA) is a button you can use on your HubSpot content to drive prospective customers to your website, where they can then convert on a form and be added to your contacts database. CTAs should be visually attractive, action oriented, and easy to locate on your pages and emails.